Whichever way you look at it, if you can afford it, quality almost always beats quantity. Whether you are talking the ingredients in your shopping basket, a new pair of shoes or even buying a house, you will almost always be better off spending a little more in order to own something with improved features, which is of lasting quality.

For example, have you ever made a purchase – big or small – only to regret it later due to the product simply not being up to scratch?

Perhaps you selected a pack of untested biscuits at the supermarket which had 50% extra in it, rather than paying the same price for the smaller pack of your ‘good old faithful’ favourites on the next shelf down. It turns out that there is no upside to buying 50% more rubbish.

Or maybe you opted for the cheaper seats on the plane, to preserve some funds for the bars and restaurants on your holiday, only to realise that a six-hour flight sat five metres downwind from the toilets in Economy is a memory that no amount of good food or drink will extinguish.

plane seats passengers aisle economy arms air stewardess

So what?

When it comes to property development, there is a groundswell of opinion and proof within the industry that constructing with people and planet in mind creates a win-win scenario. However, one of the main obstacles which both developers and prospective homeowners face is that building or retrofitting properties which truly help the people and planet is not as cheap as some of the other types of development on the market.

So, when you place them side by side, despite the numerous and compelling reasons for buying, for example, a Passivhaus home, it can still be a challenge for some people to justify the increased price point.

One of the main considerations which prospective buyers with an environmental conscience may want to bear in mind is the financial, environmental and health benefits of building to Passivhaus standards. Why would you not consider a slightly more expensive home if it put more pounds in your pocket each month in energy savings, was kinder to the planet and was better for your health?

It is important to remember that Passivhaus isn’t a technology or a descriptive term used to describe property aesthetics. It is a stringent set of exacting building standards which ensure quality, longevity and compassionate development (for both people and planet).

So, the next time you see a Passivhaus home on the market and think, ‘Why is that more expensive than the non-Passivhaus house down the street?’, remember the pack of biscuits or the cheap seats on the plane.


“Quality is the best business case.” – John Lasseter, Pixar

“Quality is remembered long after price is forgotten.” – Aldo Gucci, Gucci Shops Inc

“Quality is not an act. It is a habit.” – Aristotle

“Quality is never an accident. It is always the result of intelligent effort.” – John Ruskin

“Quality means doing it right when no one is looking.” – Henry Ford

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